Edit Testimonials for Your Marketing Materials

Small business owners who are gathering materials to market their products often ask "...do I need to include testimonials in my hand-outs?"

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My answer is a definite YES.

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This is because I know from experience undecided buyers will respond to a testimonial rather than a real live human being in their face saying "...buy now! I did and love it."

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Marketing Truth: Testimonials sell products when Buyers are undecided!

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However buyers will still be skeptical if they only see a previous buyer's first name listed as "I loved it. Ray M./Atlanta".

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That's because the assumed thought is "...he must NOT like the product THAT much, or he would have included his LAST name."

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Sadly this is because dishonest marketers and writers will "make up" testimonials, just as some bad newspaper writers occasionally "make up" quotations when they can get away with it.

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I know someone who once was covering the opening of a theme park ride and made-up a quote because it was 'safe'. He included this sentence, supposedly from a park attendee: "...I loved it. The ride is fast."

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Now who, getting off a roller coaster, doesn't say "it's fast" ? The writer, who had not attended the event, had a good laugh. And an easy paycheck!

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To me, it was lazy writing!

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Part of the fun is in the actual participating in the experience. Even at the level of experiencing the product. Do you not agree? There is a great amount of respect in knowing how I felt while experiencing the product (...or process, or event?)

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On the opposite coast....on Truth Beach----(my beach)---Friend Leah Henderson, a nationally respected counselor and personal coach, sent a letter to all her clients and said "...I'm looking for some honest testimonials, can you help me?" Needless to say she got more than she could include on the site!

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Below are some examples of true testimonials from our business. Keep in mind I was very particular that the comments were not alike, and that each was as short as possible. Please note I included each business owner in bold font.

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Q: What would bring you back to Persily & Associates?

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"...Wonderful staff! Very pleasant to work with!"
Karen Cash, Prudential Georgia Realty


"...Efficiency with the paperwork!"
Scott Zampach, property buyer


"...the champagne gift from the firm was VERY classy."
Ken Murray, Freedom First Mortgage


"...the personal approach and the ability to answer
my questions and concerns."
Dora Capers-Penn, property buyer


“…I had a very GOOD experience with Persily & Associates.”
Linda Bridges, Re/Max Advantage


“I just wanted to thank you for your good service. My
Closing went very smoothly. All of your efforts were appreciated.”
Tim Walsh, Developer


"...outstanding customer service. Very prompt, and this was
the fastest closing I have ever experienced, thank you!"
Stephen Jenkins, JBK Investors Group


"...they explained in detail all of my documents."
Raphael Downer, property owner


"...terrific service, and a friendly atmosphere."
Valerie Kong-Kwee All-N-One Mortgage


"...they provided an organized, clear description, of each item to be signed."
Ken Johnson, property owner



“…your exceptional front desk---gracious each time I called,
helpful, courteous, and
delightful.”
Helen Brown, Re/Max Executives