Write an "Elevator Speech", Spinners/Choosers and Cornball Speach for Smart Crowd

Many people wonder "...what is an elevator speech?"

It's not a phrase you hear very often.

Yours should be a choice in the spectrum of Who What Where When and Why that you can use while speaking with fellow riders on an elevator.

For instance, ask yourself "...what can I say to this person to make he or she interested in buying my product or service?"
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I've tried, it's hard.
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I have made a conscience effort to try, and have passed many business cards.
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"Do you work in this building?" was the foremost comment.
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I made the most of it: "...yes, I work for this really great closing firm," smiling a sheepish (albeit convincing) smile.
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Basically, when you hear the phrase think: "I have exactly one minute to hook 'em!"

Most elevator speeches are given at luncheons. Here is one I did recently:
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According to Peggy Hill, Substitute teacher at the Arlen County Middle School in Arlen, Texas, “In the Game of Life…some people like to SPIN and others like to CHOOSE.”

The Spinners like to think that some FATE played a part in their decisions whereas CHOOSERS like to debunk fate and say they themselves had everything to do with the decisions they made in their life.

Lisa Whitstein with AllState Insurance will tell you that some drivers don’t have perfect auto records. These folks have to SPIN and let another bad driver’s rates determine their fate.

Then again those people who never have an accident, knock on wood—those like me---get to CHOOSE what programs they buy and at better prices. By the way I scratched every one of your cars trying to park today.

But in the Closing Business, our business, there are also Spinners and Choosers. Some people have bad credit, or poor credit, and so programs for them are limited. Others choose a Mortgage Broker or Realtor off the Internet, and leave their future to CHANCE.

But the majority of my clients, Realtors and Brokers, are Choosers. They don’t pick Closing Attorneys out of the phone book, or use the ones their boss suggests.

These people know it takes a long time to earn someone’s trust. And they wouldn’t let you make a bad decision. So they hold you like a little baby through the whole process.

They choose someone like Persily Law---Harvard Law---because they know they will get exceptional service at fair prices. And they know that we know people like you, who can also be a resource for their future purchases.

Please introduce me to your Realtor and Mortgage friends. I want to meet them. Before you SPIN, let me CHOOSE: Relax, we’re closing at Persily.

---------...and this one, appropriately named "Cornball 1 Minute" for a special "nerdy" crowd:

Good Morning, I’m Ray Macon…Persily & Associates, Residential Closers.

I really wish my Family and Friends could be here this morning, because---for a change---I’m not going to talk about Myself!

I would however like to speak about my PowerCore Team, the MidTown Powercore Team.

If you’ve ever visited my team, you know it is similar to yours, in that we Laugh and like to enjoy our time together. Yes, we clap more than you guys, but you have us beat on humor.

But let’s face it---there are more of you! We’re looking for new people who “…have the Clap”.

I’d like to enlist your help today in giving us one name of a new business owner or Marketing Director whose business is growing, would benefit from joining a motivated PowerCore Team.

We’re full-up on attorneys, financial advisors, insurance agents, and real estate professionals. But every other business is open game and another opportunity for us.

I have personally benefited from being a visitor on this team, and a Member of the MidTown PowerCore.

If possible today, Please give Me, as a rep from my team, some ideas so that we may grow as successful as InTown PowerCore.

…And did I mention Persily is the best dang Closing Firm in Town?

I’m Rainmaker Ray Macon
*** & Associates