Friday, April 13, 2007

Slay them with a Well-Thought Business Presentation

Okay you have a lot to say and you have a limited time slot in which to say it...what to do? Last year three of us made an attempt to get in-house with Keller Williams, and divided our show into three parts. We call this one "Good to Great".


Keller Williams Presentation
Tyana

Good morning.
What a GREAT crowd this is! Did you come for the free bagels?
Me too. Me too.
Seriously, I am Tyana Crowe with the Persily & Associates Law Firm.
We’re honored that you have invited us here today.
Please note we’re wearing Keller Red!
This is a friendly way of showing our ongoing commitment to Keller Williams.
Plus we wanted you to see us coming!

That’s because we know that Keller Williams and the Persily Law Firm are both growing forces in the Georgia Real Estate Community.
Your color is RED, and ours is Blue.
We’re two American companies striving for superb customer service, integrity within our industry, and repeat real estate transactions!

To do that we also are like you---we hire the right people!

But our boss makes sure of that. Seth Persily serves as the Managing Partner for our firm. He is a Harvard Law Graduate and worked at Sutherland, Asbil and Brennan before opening his own practice in 2002. Realizing early-on that his company could do it better, Seth became determined to change the landscape of the Closing Industry As We Know It.

Seth

Hi I’m Seth Persily.
Poof the industry is changed!
You and I both wish it were that simple, right?

We are here today to touch upon some of the things BOTH of our companies are doing to make buying the American Dream easier and less stressful for ALL.

Gone are the days of good service, it seems, much less GREAT service.
Gone are the kind voices which bellow “Welcome. May I help you?” Or even these alien phrases after a purchase “…Thank you. We’re glad you came. Please come again.”

These words are still spoken daily at our two businesses. We know that great service means you and I will get repeat business. AND referrals. People talk. Atlanta can be a real small town when it comes to real estate buying and selling. Hopefully they will tell their friends about Keller Williams and come back for their investment properties! I hope so.

And---like you---we at Persily & Associates have repeat customers. After experiencing great service, people don’t want to use anyone else!

Today we’re here to make a business proposal so that we may bring Persily Law into your Keller Williams locations. To do this, we have a solid plan to share with you today.

For the opportunity to work within the KW Intown office, we are happy to pay $3,000/month rent and earmark an additional $1,200/month towards marketing and making KW Intown agents happier and more industrious.

I myself will conduct a monthly lunch-and-learn on such topics as Conveyances by Legal Entities, 1031 Exchanges, and Ethical Issues Facing Real Estate Agents. We will also sponsor a Guest Lecture Series with our business associates on such topics as Fraud Detection & Prevention by Lawyer’s Title Company, and Understanding the Title Abstraction Process by Attorney Title Services.

In addition, for those agents who are interested, we will replicate our very popular in-house “Good to Great” book discussion series. (Say something about the book, while Tyana and Ray pass out copies)

Ray

Good morning, I am Ray Macon, Client Relations Manager for Persily Law.
I’m lucky in that I get to meet Keller Williams agents throughout the city. They are ALL my Clients. I want to play a short phone messaged I received this summer from Scott Eaves, one of your Keller Agents located in Hapeville:

(play tape) "...Ray, I just left your office, and I have never had better service or been morerelaxed at a closing. I will use your company again and again."

Scott is a terrific individual, and that was a very kind message.

Okay so what about the PERKS? We are all-about the Perks for the Keller Offices!

We will commit to make KW Intown agents more content, productive, and successful. Among the events we will sponsor are Second Monday Massages in the office by a licensed massage therapist, monthly Mix-and-Mingle Happy Hours, a Holiday Party for agents and their families at the Four Seasons 50th Floor Skyroom, a Wine Tasting Party, and Listing Parties for individual agents selling specific homes.

Persily & Associates will staff KW Intown at all times with an attorney (who will be made a Persily & Associates partner to help ensure stability and accountability) and a client relations support specialist. In addition, Seth himself will be present to help oversee the satellite office and conduct closings. We will provide computers (which will be fully integrated with our main office), fax and copy machines, and, of course, plenty of fine chocolates for the closing room.

As is the Persily tradition, wrapped champagne bottles are given to both Buyers and Seller at the end of each closing.

Seth

We currently conduct 50-70 closings per month. We consider our staff to be the most likable and competent in the city, currently comprised of 5 contract attorneys, 4 paralegals, 2 client relations specialists, and one in-house title abstracter who can provide next-day title searches.

We invest in the latest technologies, and our infrastructure allows for seamless integration between our main office and a satellite office; should the staff at our satellite office ever become overwhelmed, our main office will be able to step in as if they were personally present.

In addition, we carry the latest version of LandTech (allowing us to provide Settlement Statements via email), “never-busy-signal” fax lines, and client relations cell phones for 24-hour availability.

We do not currently have an alliance in another real estate office, which is why this is such a significant opportunity for us. We are very excited to go “above and beyond” what has ever been done before to ensure that the KW Intown satellite office is a tremendous success.

Tyana

Now we’d like to open the floor for questions.

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