For our wonderful Kersey-Gladney team2 within the Atlanta Cotillion benefiting AID Atlanta, I was asked to send a letter reminding our friends of the dates where we may need their attendance or assistance.
I agonized over this for days until a real "business principal" occurred to me, which was "...clearly ask for what you want."
As you read the initial correspondence below, please keep in mind that I was trying to be gracious while also avoiding too many details about the event, which could confuse the contributor.
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Dear Friend,
Once again thanks for your support of me and our Atlanta Cotillion benefiting AID Atlanta. The actual event is September 15th, but we will be holding small fundraisers through the summer to reach our goal of $25K for the group's goal of $100K.
We need our foot in the door with corporate donations. The best part? 100% goes to AID Atlanta, and 100% is tax deductible. Please email me if you have contacts at a big company who might help our team. I need them!
Please save the following dates and we will send you invitations.
Thursday, June 14th "Greater Tuna" Play at Theater Decatur. 8pm. All proceeds go to the Atlanta Cotillion Benefiting AID Atlanta. Go to http://www.atlantacotillion.com/ and click on Events to buy tickets. Please remember to give my team credit. And thanks!
Saturday, June 16th "Visionaries" show at Buckhead's trendy Trinity Gallery courtesy of our friend Alan Avery. Includes wine, fusion apps, beautiful people, dueling DJs, and a fashion show by Bill Hallman Designs, Inc.
Saturday, July 7th (7/7/7) 7-10pm "Lucky" Private Party at the home of John West & Michael Lappin. Gambling for prizes, 2 Chefs, fusion apps, & a wine tasting.
Saturday, July 21st "Jocks Itch for Joes" 12noon-8pm ...an all-day sports party at Joe's on Juniper. Bottomless beers and a prize given every 5 minutes.
Your Friends,
Ray Macon AKA "Cammie" Beauchamps, Atlanta Cotillion benefiting AID Atlanta Deb 2007
J. Gladney & Bo Kersey Team Leaders
Friday, May 18, 2007
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