Russian Ads for Niche Market

This week I have set a goal to help a colleague produce some advertising collateral to sell legal services to Russian speaking clients.

Thankfully he provided me with copy, which brings a terrific point: sometimes, when you don't know the language of the ad but it is handed to you, remember---if it's the last thing you do---check it. I'm looking for a person who speaks Russian so I can check my own ad!


In the photo: A woman holding a paint roller has painted the floor and ceiling red, pink and mauve. She stands facing the corner, with a few still unpainted steps behind her...

I started with a humorist approach (still attempting to load picture, sorry) to which he had a general freakout. "...I told you I started in Left Field," I said. "She's painted herself into a corner, and has legal needs. Great colors of red."

The colleague shook his head 'no'.

"Well, it's okay. I have more ideas, I like the color red. Everything we normally feature is navy blue." I walked away mumbling"...she's painted herself into a corner and so have I".

As the hour progressed the ad got more conservative. It's funny how the more conservative it gets, the more the ad screams for---at least---some sort of irony.

If I can't have gut wrenching humor God give me irony.

I will publish this interesting creative process by steps later in the week.