Tuesday, November 3, 2009

Write an INQUIRY or PITCH Letter

Hello Fellow Writers!

Below, I have included a quick letter to a magazine publisher friend.

I thought of three ideas (digest sized niche mags) that might help him sell more magazines.


TIP: If you are writing an Inquiry Letter or First Pitch Letter, reveal some personality! And don't be afraid to reveal "the insane idea" as it shows imagination, and publishers appreciate that.

PROFIT: If possible, show the value to the person receiving the letter. In this case, I went ahead and suggested business sectors that could be potential advertisers.
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Hi XXX,

It was great to see you at Piedmont Park on Sunday. Thanks for
everything you are doing behind the scenes for this Community and
others.

Below are the initial ideas I pitched to you for other niche
publications where people would advertise their various businesses in
other communities. I start with my craziest idea first! LOL

LONESOME ROAD: Have you ever stopped-in a truck shop and had a
meal? A real brotherhood of buying power exists there. They share
stories and have friends from all over the USA. I think there needs
to be a monthly "reader" Trucking magazine where guys can share their
positive stories about the Open Road. Advertisers would include Truck
stops, eateries along the routes, motels repair garages and such.

HEALTHNUT: In Atlanta there are so many different "green" places
that specialize in everything from healing tonics to chiropractic
medicine. Acupuncturists, wellness centers, doctors, and healthy
eating establishments would enjoy advertising in this monthly guide to
"...all things healthy in Atlanta and beyond."

CHEF LIFE: Where do the chefs of Atlanta go to eat? This would
be a monthly magazine directed at high end restaurant clientel, with
cheaper advertising than Jezebel and Piedmont Review. Think of the
big ATL restaurant chains for advertising, who also want their Chefs
to be interviewed by the press: Fifth Group, Metrotainment etc.

Good luck on everything this week!

Pals,

Ray
VP/Page

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